Ushiraku Modern Yakiniku

About Ushiraku Modern Yakiniku

Ushiraku is a yakiniku restaurant specializing in prime-quality Japanese Black Wagyu beef, renowned for its exceptional taste and tenderness.

Challenge

Ushiraku encountered a challenge in its lack of a distinct visual identity within its store premises. This absence hindered the establishment's ability to effectively communicate its brand essence and unique offerings to customers through visual cues and ambiance.

Strategy

TOYOKO proposed to collaborate with Ushiraku to address its visual identity challenge by developing a cohesive and visually compelling design concept. Through strategic planning and creative expertise, TOYOKO aimed to create an ambiance that reflects Ushiraku's brand values and enhances the overall dining experience, ensuring consistency and coherence in its visual representation within the restaurant premises.

Execution

TOYOKO deployed its design team to conceptualize and create designs for various physical elements within Ushiraku's store environment, including coasters, uniforms, and signage. By infusing creativity and brand identity into these tangible items, TOYOKO aimed to elevate the overall aesthetic appeal of the space while reinforcing Ushiraku's unique identity and enhancing the customer experience.