Tracy Fit Phoenix

About Tracy Fit Phoenix

Tracy is a passionate fitness instructor, certified in many different fitness routines like Strong By Zumba HIIT and Suspension Yoga Fusion.

Challenge

Tracy is a fitness instructor dedicated to improving other people's physical health through her impressive classes. However, a lack of social media presence stopped her routines from expanding its audience and attracting people who want to exercise.

Strategy

The strategy TOYOKO opted for was to showcase the classes on social media to increase interest in participating with Tracy's routines.

Execution

TOYOKO edited and produced engaging videos displaying her classes and routines, and detailing their benefits so that potential customers can get a sense of how helpful Tracy's classes are. These videos are posted on a regular basis to increase the potential engagement.

Results

Data shows the constant growth of social media engagement for Tracy Fit Phoenix in February 2024