SPS Beauty Skincare

About SPS

SPS is a skincare brand dedicated to delivering inventive and efficient skincare solutions, addressing a wide range of skincare requirements while emphasizing the enhancement of natural beauty and the promotion of skin wellness.

Challenge

SPS faced challenges due to the absence of a cohesive visual brand design, resulting in inconsistencies across its branding materials and a diluted brand identity.

Strategy

Toyoko proposed a solution to address SPS's challenge by conceptualizing a central logo that would serve as the anchor to unify all visual design elements, thereby creating a cohesive and recognizable brand identity.

Execution

TOYOKO collaborated closely with SPS, incorporating their feedback iteratively to craft the ideal logo that resonated with the brand's vision. Additionally, TOYOKO created a mockup illustrating the logo's application across a range of SPS products, ensuring alignment with the brand's aesthetic and objectives.

SPS Logo Mockup