MIRUI

About MIRUI

MIRUI is a brand dedicated to providing tools specifically designed for enhancing eye beauty. Their product line focuses on offering a variety of tools and accessories tailored to cater to the diverse needs of individuals seeking to enhance and accentuate their eyes' natural beauty.

Challenge

MIRUI encountered a challenge stemming from its absence of a recognizable visual brand identity, impacting its ability to convey its commitment to eye beauty and stand out in a competitive market focused on enhancing eye aesthetics.

Strategy

TOYOKO stepped in to assist MIRUI by leveraging its expertise in visual branding to address the company's challenge. Through strategic design solutions tailored to enhance MIRUI's visual identity, TOYOKO aimed to establish a cohesive and captivating brand image that resonates with consumers passionate about eye beauty products.

Execution

TOYOKO took charge in crafting a comprehensive visual identity for MIRUI by developing a distinct logo, as well as designing their product packaging and instruction cards. This holistic approach ensured consistency across all brand touchpoints, effectively communicating MIRUI's dedication to eye beauty and enhancing its appeal to consumers.

Results

Data shows the constant growth of social media engagement for Mazola in January 2024