Mazola

About Mazola

Mazola is an award-winning cooking oil brand established in 1911, dedicated to producing high-quality, delicious and healthy cooking oil for households all over the world.

Challenge

Although Mazola's products are high-quality, cooking oil is not easily marketable to people on social media. Customers may not be attracted to ads about cooking oil.

Strategy

To better market cooking oil to customers, TOYOKO planned to post more interactive social media posts as well as create artwork that was eye-catching and playful.

Execution

TOYOKO created mascot characters for Mazola that allows customers to relate to the brand more, as well as integrating them into the social media posts to reach a wider audience. Besides that, mini-games were introduced to Mazola's social media, encouraging customers to interact with the ads and share it to other potential customers, thus widening Mazola's reach.

Results

Data shows the constant growth of social media engagement for Mazola in January 2024