LaLaPop by Frozen

Newly launched outlet’s promotion

Frozen Artisans, an award-winning local ice cream shop chain, has expanded its business further with the opening of a new outlet in the Lalaport BBCC in 2022. Towards a successful grand opening of LaLaPop, TOYOKO Group worked closely with Frozen’s team to design their first promotional flavor, Matcha Sake ice cream. TOYOKO Group is in charge of the creation of promotional materials from A1 posters to social media content for the newly launched outlet.