LaLaPop

About LaLaPop

LaLaPop is a branch outlet of Frozen, the popular ice cream store brand. Unlike Frozen, LaLaPop is focused on serving ice cream infused with alcohol, capturing more adult audiences.

Challenge

Although Frozen is a popular ice cream brand, LaLaPop requires its own expansion through communicating via social media as well as showcasing its unique products as compared to Frozen.

Strategy

TOYOKO devised a strategy leveraging social media platforms to amplify LaLaPop's reach, emphasizing the distinct features and benefits of its products compared to its sister brand, Frozen. By crafting compelling content showcasing unique offerings and engaging directly with the target audience, they aimed to foster brand differentiation and drive meaningful engagement, ultimately expanding market presence.

Execution

Assisting LaLaPop, TOYOKO took a leading role in expanding its reach by establishing a vibrant social media account and crafting visually captivating artwork, spotlighting the brand's alcohol-infused products to entice its target audience. Through strategic content creation and active engagement, TOYOKO successfully enhanced LaLaPop's online presence, drawing in a wider audience and fostering connections with potential customers.

Results

Data shows the constant growth of social media engagement for LaLaPop in October 2023