Kombucha

About Kombucha

Kombucha is a popular drink brand, mainly focused on selling kombucha tea with various types of flavours and health benefits.

Challenge

Kombucha is a very powerful healthy tea suitable for all ages. However, the brand needs to increase its discoverability and exposure to health-minded individuals.

Strategy

To market Kombucha to a wider audience, TOYOKO strategized to focus all social media posts on the various types of drinks, further indicating Kombucha as a brand that prioritizes the health of consumers.

Execution

When creating interesting new artwork for Kombucha, TOYOKO focused solely on the drinks, as well as their various health benefits and flavours, to sell the idea that Kombucha is a desirable drink. These posts were done regularly so as to stay relevant to the general populace.

Kombucha CI

Results

Data shows the constant growth of social media engagement for Kombucha in March 2023