Keppo

About Keppo

Keppo is a news outlet covering the latest news, local or international, and sharing it to social media users everywhere.

Challenge

For Keppo to branch out to a bigger audience, the brand needs to create more content as well as make the content more interesting and engaging for readers.

Strategy

TOYOKO strategised to increase the amount of articles featured on the website as well as create attractive artwork for the articles to post on social media so that readers would be more likely to click on the article.

Execution

TOYOKO is involved in designing the artwork posted on social media to entice readers to click on the webstie and increase website traffic. TOYOKO also employs inhouse writes to help contribute relevant articles to the site on a regular basis so that Keppo can be considered current and up-to-date.

Results

Data shows the constant growth of social media engagement for Keppo in February 2024