FudTec

About FudTec

FudTec is a technology service provider specializing in smart and artificial intelligence (AI) vending machine solutions. They offer innovative vending machine technologies equipped with AI capabilities to enhance user experiences, optimize operations, and revolutionize the vending industry.

Challenge

FudTec encountered obstacles stemming from its minimal social media visibility and a dearth of captivating brand visuals. These limitations hindered its ability to effectively engage with its target audience and showcase the innovative nature of its smart and AI-driven vending machine solutions.

Strategy

TOYOKO proposed a solution to address FudTec's challenges by revamping its social media presence. Their idea involved enhancing the aesthetics of FudTec's account as well as increasing the frequency of posts to showcase the company's innovative vending machine technologies, thereby boosting brand visibility and attracting a larger audience.

Execution

TOYOKO implemented the strategy by leveraging in-house designers to create visually striking artwork, which was regularly posted on FudTec's social media platforms. Additionally, they introduced mascots to the brand, injecting a friendly and approachable personality to enhance audience engagement and foster a stronger connection with the target market.