Fruitea

About Fruitea

Fruitea is a brand primarily focused on offering a range of teas, likely incorporating fruit flavors or infusions into their tea blends to provide a refreshing and flavorful beverage experience.

Challenge

Fruitea found itself needing to revamp its visual brand identity, which was lacking in the context of the vibrant and visually appealing tea market, necessitating a reimagining to create a more compelling and tea-centric visual representation that captures the essence of its fruity tea blends and engages consumers effectively.

Strategy

TOYOKO strategized to elevate Fruitea's brand presence by crafting a distinctive logo to serve as the cornerstone of its revitalized visual identity, aiming to encapsulate the essence of its fruity tea offerings while providing a compelling focal point for the brand's imagery and communication efforts.

Execution

To bolster Fruitea's brand identity, TOYOKO meticulously developed a comprehensive Corporate Identity (CI), meticulously outlining the symbolism and conceptual underpinnings of the new sophisticated logo, while also crafting mockups showcasing its application across an array of Fruitea products, including tea packs. This approach aimed to ensure consistency and resonance across all brand touchpoints, reinforcing Fruitea's positioning in the competitive tea market while revitalizing its visual appeal to captivate consumers effectively.

Fruitea CI