Frozen Artisan Ice-Cream

About Frozen Artisan Ice-Cream

Frozen Artisan is known for their popular artisanal ice-creams in collaboration with Masterchef contestant. They have variety of unique ice-cream flavours as well as other outlets, such as Sugar by Frozen.

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Challenge

Frozen has many promotions and new ice cream flavours launches. The company was facing difficulty to keep up with the time and the schedule to launch their promotions and products.

Strategy

The strategy TOYOKO was opting for was to focus on posting updates on timely manner and to keep audiences posted about Frozen’s announcements on new flavours.

Execution

TOYOKO has managed to create a schedule for Frozen to keep up with their updates and to post updates regarding their promotions on the right platform at the right time. TOYOKO scheduled the right time to post about certain flavours, while keeping the customers updated about Frozen’s newly launched outlets, Sugar by Frozen and LaLaPop by Frozen. TOYOKO also managed to create attractive social media postings on Facebook and Instagram, catchy posters to lure customers towards the company.