Frozen Artisans

About Frozen Artisans

Frozen is known for their popular artisanal ice-creams in collaboration with a Masterchef contestant. They have a variety of unique ice-cream flavours as well as other outlets, such as Sugar by Frozen.

Challenge

Frozen Artisans encountered the imperative task of rebranding in response to shifting market dynamics and evolving consumer preferences, necessitating a strategic overhaul of its identity to maintain relevance and competitiveness in the ice cream industry.

Strategy

TOYOKO embarked on a strategic initiative to assist Frozen Artisans in its rebranding efforts by conceptualizing and designing a pivotal logo integral to the core of the brand's rejuvenated identity, aiming to capture the essence of its evolution and resonate effectively with its target audience in the competitive ice cream market.

Execution

To execute this strategy, TOYOKO meticulously crafted a comprehensive guideline delineating the conceptual foundations behind the logo, coupled with a series of mockups showcasing its application across diverse Frozen Artisans product lines. This approach aimed to ensure coherence, consistency, and resonance across all brand touchpoints, fostering a cohesive visual identity that reflects the essence of the rebranded Frozen Artisans experience.

Frozen Rebrand Guidelines