Fred & Chloe

About Fred & Chloe

Fred & Chloe is an internationally based dairy brand, mainly focused on selling milk products.

Challenge

With Fred & Chloe's popularity globally, the dairy brand needs to expand its exposure to Brunei to continue their growth and increased reputation.

Strategy

TOYOKO worked with Fred & Chloe to start their expansion into Bruneian markets through exposing potential customers to the brand via social media.

Execution

For the expansion to succeed, TOYOKO created a new social media account for Fred & Chloe specifically for Brunei, to bring attention to the brand from customers. Next, TOYOKO designed unique artworks and wrote entertaining captions to be posted on the account regularly to stay in customers' feeds often.

Results

Data shows the constant growth of social media engagement for Fred & Chloe in September 2022