Folli Doc

About Folli Doc

Folli Doc is a brand that serves to improve all scalp and hair-related issues using their own simulation & stimulation method.

Challenge

In order to market the important services Folli Doc has to offer, it has to reach a wider audience of people suffering from hair-related problems through social media.

Strategy

To help with Folli Doc's challenge, TOYOKO came up with an idea to expand Folli Doc's exposure to the general populace through social media.

Execution

Alongside posting creative artwork detailing the services of Folli Doc designed by inhouse designers, TOYOKO also created two other social media accounts to help increase the brand's exposure. These accounts also posted artwork on a regular schedule to keep the brand popular and relevant as well as increasing the amount of people with hair-related problems who will discover the brand.

Results

Data shows the constant growth of social media engagement for Folli Doc in April 2023