Asepso

About Asepso

Asepso is a popular antiseptic soap brand, helping people improve their personal hygiene for over a century. Along with the classic bar soaps, Asepso also offers a variety of body wash and hand wash for customers to choose from.

Challenge

While Asepso is very popular in western markets, it had no social media presence in Asia, depriving the product of even more customers.

Strategy

To expand Asepso's reach, TOYOKO opted to give the soap brand the social media exposure it needs in Asia so customers may be more interested in buying the products.

Execution

TOYOKO created social media accounts dedicated to Asian customers, creating artwork to interest them in Asepso's products as well as to inform them of helpful tips and facts related to soap to establish Asepso as a trustworthy brand. These artworks are published by TOYOKO on a regular basis to keep the soap brand relevant to customers.

Results

Data shows the constant growth of social media engagement for Asepso in February 2024